Best Practices for Promoting How ERP helps track sustainability metrics

📢 Best Practices for Promoting How ERP Helps Track Sustainability Metrics

You’ve invested in an ERP system that helps track emissions, waste reduction, and sustainable materials—now it’s time to make sure your customers, partners, and employees know about it.

Promoting your ERP-driven sustainability efforts can boost brand reputation, improve trust, and differentiate you from competitors who talk the talk but don’t track the data.

Here’s how to promote your ERP-enabled sustainability insights both internally and externally—for maximum business and environmental impact.

📣 Why Promotion Matters

Tracking sustainability is great—but communicating it makes the difference. Benefits include:

Winning LEED- and ESG-focused clients

Supporting grant applications or rebates

Improving employee buy-in on green initiatives

Standing out in RFPs and government bids

Building transparency into vendor and customer relationships

📋 Best Practices for Promoting Sustainability Metrics

✅ 1. Build a Sustainability Dashboard for Internal Use

Use your ERP to create a visual report or dashboard with:

Energy use by location

CO₂ per mile or per order

% of green-certified materials sold

Packaging waste reduction progress

Share it in team meetings, warehouse screens, and executive updates.

✅ 2. Highlight Key Metrics on Your Website

Create a page dedicated to “Our Impact” or “Green Operations” that pulls in real ERP data like:

Tons of waste diverted

% of inventory from sustainable sources

CO₂ reduction through delivery route optimization

Use charts or infographics for visual storytelling.

✅ 3. Train Sales Teams to Use Sustainability Talking Points

Give your sales team the power to:

Quote “greener” SKUs using product tags in the ERP

Provide clients with sustainability reports per order or per project

Use ERP data to show added value during sales presentations

Include sample reports in customer proposals.

✅ 4. Use Metrics in Case Studies and Blogs

Show real-world wins:

“Thanks to ERP-powered route consolidation, we saved 14 tons of CO₂ last year across our Midwest operations.”

Add these insights to:

Blog posts

Email newsletters

LinkedIn articles

Case studies

✅ 5. Share with Vendors and Partners

Use ERP reports to:

Provide vendors with sustainability performance insights

Set expectations around packaging or emissions reduction

Collaborate on green initiatives with real data

Strengthens your vendor relationships and drives supply chain improvements.

✅ 6. Include in Your Annual Sustainability or ESG Report

If you publish a formal report, pull directly from your ERP data to build credibility and avoid greenwashing.

Final Thoughts

Sustainability is no longer just a feel-good metric—it’s a core business driver. By promoting how your ERP system enables transparency, accountability, and real action, you build trust with your audience and show that your company walks the talk when it comes to building a greener future.