Overcoming Barriers to Implementing Sustainable cladding and roofing material options

šŸ—ļø Sustainable exteriors are in demand—so why aren’t more distributors selling them?

From energy-efficient metal panels to green roofing systems, the shift toward sustainable exterior materials is accelerating. But despite market demand, many distributors struggle with adoption, stocking, and customer education.

This blog highlights the most common roadblocks to implementing sustainable cladding and roofing options, and how your ERP system can help eliminate friction, increase adoption, and streamline workflows.

🚧 Common Barriers to Implementation

āŒ 1. Perception of Higher Costs

Many sustainable cladding and roofing materials come with a higher upfront price tag, making sales teams hesitant to push them.

Solution:

Use ERP to generate cost-per-lifecycle reports

Attach rebate and tax credit data to quotes

Include durability and energy savings comparisons

āŒ 2. Lack of Vendor Support or Documentation

Some suppliers don’t offer EPDs, recycled content certificates, or LEED-ready product data.

Solution:

Flag vendors missing documentation in your ERP

Set compliance requirements in vendor onboarding workflows

Auto-attach available certs to each SKU profile

āŒ 3. Confusion Among Sales Teams

Reps often don’t know which cladding or roofing products are considered “sustainable.”

Solution:

Create green product bundles and tag them in ERP

Use quote prompts to suggest eco-alternatives

Include quick-reference comparison guides in your ERP portal

āŒ 4. Storage and Handling Concerns

Some materials (like green roof membranes or solar panels) require careful handling or indoor storage.

Solution:

Use ERP to assign custom storage zones and alerts

Include handling instructions with pick lists and delivery slips

🧠 How ERP Helps You Overcome All of It

ChallengeERP Solution

Product knowledge gapsTag green SKUs and auto-suggest during quoting

DocumentationAttach LEED, EPD, and warranty docs to each product

Forecasting demandTrack green product sales by region or project type

Internal trainingStore vendor videos and product guides in ERP resources

šŸ Final Thoughts

Sustainable cladding and roofing materials aren’t difficult to sell—they just need smarter systems. With ERP-powered workflows, your team gets the tools, knowledge, and confidence to deliver better materials for a better future.

šŸ“ž Need help setting up a green materials quoting flow? Let’s customize your ERP for sustainable sales.

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