The construction materials industry is driven by seasonal demand. To stay efficient and profitable, companies must be able to scale their workforce up or down depending on the time of year. Managing seasonal staff effectively is key—not only for meeting operational needs but also for maintaining service quality and cost control.
Here’s a step-by-step guide to help you manage seasonal staff in your construction materials business.
Before hiring, analyze historical sales data, upcoming project pipelines, and regional construction trends. Identify when your busiest periods typically occur—whether it’s early spring, summer, or the months leading up to year-end.
Key tip: Use ERP software or inventory management systems to generate accurate demand forecasts, helping you determine how many additional staff you’ll need and for how long.
Next, outline the specific positions needed—drivers, warehouse assistants, forklift operators, delivery coordinators, etc. For each role, clearly define:
This ensures you attract the right candidates and reduces the risk of mismatched expectations during the hiring process.
Start your recruitment process well before the peak season begins. Use a mix of hiring channels such as:
Be transparent about the seasonal nature of the job, but highlight opportunities for future re-hiring or longer-term placement based on performance.
Efficient onboarding is essential to getting seasonal workers up to speed quickly. Create a structured training process that covers:
Whenever possible, use digital tools or learning modules to deliver consistent training across the board.
Seasonal staff work best with oversight. Assign experienced team leads or supervisors to manage smaller groups of seasonal employees. This helps ensure accountability and provides seasonal workers with a clear point of contact for any questions or challenges.
Offer constructive feedback and recognize strong performers. Keep detailed records to identify top workers you’d like to invite back next season.
Use workforce scheduling tools to balance workloads between permanent and seasonal staff. Avoid overworking full-time employees or underutilizing your temporary team. Fair and efficient scheduling supports productivity and morale.
At the end of the season, evaluate what worked and what didn’t:
Were staffing levels appropriate?
Did training meet operational needs?
Who are your top seasonal performers?
What could improve next year?
Use this review to refine your seasonal staffing strategy for future cycles.
Seasonal staff are an integral part of running a successful construction materials business, especially during peak periods. By taking a structured, proactive approach to recruitment, training, and management, you can maintain service quality, keep your core team supported, and drive operational efficiency—season after season.