How Roofing Reflectivity Affects Energy Costs

Roof reflectivity—commonly referred to as “cool roofing”—significantly influences a building’s energy consumption by affecting how much solar heat the roof absorbs. In commercial and industrial facilities with large roof areas, choosing roofing materials with high reflectivity can lead to substantial reductions in cooling loads and operational costs.

Procurement and facilities managers benefit from understanding how roofing reflectivity impacts energy efficiency and sustainability.

What is Roofing Reflectivity?

The percentage of solar energy reflected by the roof surface.

Higher reflectivity means less heat absorption, keeping buildings cooler.

Measured as Solar Reflectance Index (SRI), combining reflectivity and thermal emittance.

Energy Impacts of High Reflectivity Roofs

Reduced Cooling Loads: Reflective roofs lower interior temperatures, decreasing HVAC energy use.

Extended Roof Lifespan: Lower temperatures reduce thermal expansion and material degradation.

Urban Heat Island Mitigation: Reflective roofs help cool cities and reduce ambient temperatures.

Materials with High Reflectivity

White or light-colored single-ply membranes (TPO, PVC).

Reflective coatings applied over existing roofs.

Cool metal roofing with reflective finishes.

Elastomeric roof coatings with reflective pigments.

Cost Savings

Energy savings vary by climate but can reach up to 20% on cooling costs in hot climates.

Return on investment through reduced utility bills and longer roof service life.

Considerations

Balance reflectivity with insulation and ventilation.

Maintenance to retain reflectivity, such as cleaning.

Compliance with ENERGY STAR and LEED requirements.

Conclusion

Roofing reflectivity is a powerful lever for reducing energy costs and enhancing sustainability. Procurement teams specifying cool roofing materials enable facility owners to capitalize on energy savings while contributing to environmental goals.

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