As architects, contractors, and developers shift toward high-performance, low-impact building designs, the demand for sustainable cladding and roofing materials continues to grow. But to truly drive adoption, distributors must go beyond stocking eco-friendly products — they need to actively promote and educate the market.
This post explores best practices for promoting sustainable exterior materials and how your ERP system can streamline the entire process — from product visibility to submittal support.
🌿 WHAT MAKES THESE PRODUCTS “SUSTAINABLE”?
Recycled content (metal panels, composites)
FSC-certified wood siding
Cool roofing systems with high SRI (Solar Reflectance Index)
Low-VOC adhesives, sealants, and coatings
Verified EPDs, HPDs, and Cradle to Cradle certifications
📢 BEST PRACTICES FOR PROMOTION
- Build a “Sustainable Exteriors” Section on Your Website
Highlight key product lines
Use filters: LEED-ready, Recycled Content, Reflective Coatings
Include downloadable EPDs, VOC data, and spec sheets
- Train Your Sales Reps on Green Selling Points
Use ERP product tags to surface eco-attributes
Auto-attach documentation to quotes via ERP workflows
Educate teams on LEED contributions and lifecycle cost advantages
- Offer LEED-Ready Exterior Packages
Pre-bundled systems with:
Roofing + insulation + sealants
Siding + air/vapor barrier + low-VOC adhesives
Use ERP kits for streamlined quoting and documentation
- Run Targeted Campaigns
Email to green builders and LEED consultants
Product spotlights: “This Month’s Cool Roof Combo”
Share case studies of successful sustainable installs
🛠️ ERP FEATURES TO ENABLE
Green SKU filters and product categories
Quote kits that include compliant accessories
Dashboards showing % of eco-product sales by month
Auto-generated documentation packets for LEED or ESG projects
🏁 FINAL THOUGHTS
Promoting sustainable cladding and roofing products isn’t just about selling green — it’s about making sustainability easier to buy. Distributors who enable that experience with ERP automation, smart marketing, and customer education will lead the next wave of building supply innovation.
📞 Want help building quote kits, tagging eco-products, or creating a LEED exterior catalog in your ERP? Let’s do it together.
