Choosing the right paint color for a multi-family housing unit can be a challenge. Not only do you want to create a welcoming environment, but you also want to select colors that appeal to a wide range of potential tenants. Over the years, some colors have consistently proven to be best-sellers in the multi-family housing market. In this blog, we’ll dive into the world of color, examining the best-selling paint colors for multi-family housing, and why they are so popular.

Color is more than just a design choice; it can greatly influence our mood and perceptions. For example, blues and greens are often associated with tranquility and relaxation, while reds and oranges can stimulate energy and excitement. In multi-family housing, where people live in close proximity, it’s important to create a harmonious and calming environment. Therefore, neutral and soothing colors are often the best choices.

Neutrals, such as beiges, grays, and whites, are among the best-selling paint colors for multi-family housing. These colors are versatile, timeless, and have a wide appeal. They also provide a clean and calming backdrop, allowing tenants to personalize their space with their own décor and furnishings. A prime example of a versatile neutral is Sherwin Williams’ Accessible Beige, a color that blends beautifully with both warm and cool tones.

Greige, a blend of gray and beige, is a modern neutral that has become increasingly popular in recent years. It offers the warmth of beige with the sophistication of gray. A top-selling greige is Benjamin Moore’s Revere Pewter, a color that adds a touch of elegance to any room without overpowering it. It’s no wonder why it’s a favorite among property managers and tenants alike.

White is a classic choice for multi-family housing. It creates a sense of space and light, which can make even small apartments feel larger. Furthermore, white is a blank canvas, allowing tenants to easily inject their personal style into the space. Some of the best-selling whites include Benjamin Moore’s Simply White and Sherwin Williams’ Alabaster.

Soft blues and greens are also popular choices for multi-family housing. These colors create a calming and serene environment, perfect for relaxation. Plus, they work well with a variety of decorating styles. Some of the best-selling blues and greens include Sherwin Williams’ Sea Salt and Benjamin Moore’s Wythe Blue.

Earthy browns and tans are warm, inviting colors that can make a home feel cozy and comfortable. They are particularly popular in common areas like living rooms and dining rooms. Some of the best-selling browns and tans include Benjamin Moore’s Manchester Tan and Sherwin Williams’ Kilim Beige.

In addition to color, the finish of the paint can also greatly impact the look and feel of a room. Flat and eggshell finishes offer a soft, subtle look, while semi-gloss and gloss finishes reflect more light, creating a brighter, more vibrant space. When choosing a paint finish, it’s important to consider the room’s function and the amount of wear and tear it will likely endure.

While it’s important to choose colors that have wide appeal, keeping up with trends can also add value to your property. For instance, shades of green and earth tones are currently trending, as more people seek to bring the tranquility of nature into their homes. However, it’s important to balance trendy colors with timeless neutrals to ensure your property remains appealing to a broad range of tenants.

The best-selling paint colors for multi-family housing are those that create a welcoming, calming environment and have wide appeal. Neutrals, soft blues and greens, and earthy browns and tans consistently top the list. While trends come and go, these colors have proven to stand the test of time. Ultimately, the best color choice is one that complements the architecture and design of your property, enhances the living experience of your tenants, and adds value to your investment.