Builders, architects, and developers are actively looking for sustainable exterior systems — but many don’t know which products qualify, how they contribute to LEED, or where to find documentation. That’s where you come in.
By educating your customers and making eco-friendly cladding and roofing easy to understand and quote, you build trust, add value, and differentiate yourself — especially when you use your ERP system to streamline the process.
🧱 WHAT CUSTOMERS NEED TO KNOW
- What makes a product sustainable?
Recycled content (metal, composite, fiber cement)
High SRI or ENERGY STAR rating
Low-VOC adhesives and coatings
FSC-certified wood or naturally durable materials
- How does it affect project performance?
Lower energy use
Reduced carbon footprint
Longer lifespan = fewer replacements
LEED points and green building credits
📚 EDUCATION STRATEGIES THAT WORK
Create Learning Resources:
Green product catalogs or “Eco Exterior” brochures
Jobsite-ready wall assembly diagrams
FAQs about SRI ratings, VOC thresholds, and certifications
Run ERP-Driven Campaigns:
Segment customer lists by region or project type
Send targeted emails featuring sustainable SKUs
Include quote-ready kits with auto-attached certifications
🛠️ USE YOUR ERP TO SUPPORT EDUCATION
Tag & Filter Products By:
LEED qualification
Recycled content %
Energy performance data (SRI, U-value)
Applicable certifications
Auto-Attach Docs To Quotes:
EPDs, VOC test results, HPDs
Manufacturer statements
Warranty and performance specs
Create Pre-Built Bundles:
“Cool Roof Kits”
“LEED-Ready Wall Systems”
“Sustainable Envelope Packages”
🧾 These simplify quoting and help customers spec faster.
📢 SALES TEAM TIPS
Train reps to ask: “Are you targeting LEED, WELL, or ESG on this job?”
Highlight differences between standard and green options
Offer value comparisons, lifecycle benefits, and performance specs
🏁 FINAL THOUGHTS
Educating your customers doesn’t mean overcomplicating the sale — it means removing friction and building trust. Your ERP gives you the tools to serve up information, documentation, and solutions that help contractors build better.
📞 Want help tagging green roofing/cladding SKUs, automating quote kits, or creating education-ready product pages? Let’s make it turnkey.
