Cladding and roofing materials play a huge role in both performance and sustainability on commercial and residential projects. In 2025, contractors are asking for products that aren’t just durable and good-looking — but also energy-efficient, recyclable, and code-compliant.
For distributors, this means it’s time to take a strategic approach to stocking and promoting sustainable exterior materials — and using ERP tools to make it seamless.
Let’s walk through how to implement sustainable cladding and roofing materials into your product mix, sales process, and fulfillment strategy.
🌱 WHY SUSTAINABLE CLADDING & ROOFING MATTER
Contributes to LEED and green building certifications
Reflective materials improve energy efficiency
Durable, recyclable options reduce long-term waste
Public projects increasingly require EPDs and sustainability documentation
🔍 STEP 1: CHOOSE THE RIGHT PRODUCT TYPES TO STOCK
✅ Metal Roofing with Recycled Content
Often 100% recyclable at end of life
High solar reflectance (cool roof)
Long lifespan = lower lifecycle emissions
✅ Fiber Cement & Recycled Composite Panels
Made from post-industrial materials
Fire-resistant, low-maintenance
Can be pre-colored to avoid repainting waste
✅ Reclaimed or Sustainably Sourced Wood Siding
FSC-certified options available
Great for LEED MR credits and natural finishes
📦 Use ERP tags to classify these products by type, certification, and green attributes.
🛠️ STEP 2: TRAIN SALES & BUILD QUOTING TEMPLATES
Build ERP quote bundles that group sustainable cladding, underlayment, and fasteners
Train teams on performance stats (e.g., R-value, solar reflectance index)
Include LEED credit info with quotes automatically
📋 Attach MSDS, EPDs, and warranties to ERP records for field teams and submittals.
📊 STEP 3: TRACK ADOPTION & PERFORMANCE
In your ERP, monitor:
% of sales using green exterior products
Most requested certifications
Return rates for sustainable vs. traditional SKUs
Regional preferences (e.g., cool roof demand in hot climates)
📈 Use this data to guide purchasing and marketing strategy.
💬 STEP 4: MARKET THE BENEFITS TO CONTRACTORS
Show lifecycle cost savings (longer life, fewer repairs)
Promote energy efficiency and utility bill reduction
Offer “Green Exterior Kits” ready for LEED and public jobs
📲 Highlight these options in your catalog, ERP product listings, and email campaigns.
🏁 FINAL THOUGHTS
Sustainable exterior materials are where beauty meets performance — and your role as a distributor is to help contractors choose smarter. With the right materials in stock and your ERP doing the heavy lifting, you’re ready to lead the market in green exteriors.
📞 Want to tag roofing and siding materials by sustainability in your ERP? Let’s build that into your catalog and sales flow.
