Understanding the vocabulary of the glass industry is crucial for any new sales rep. This blog will guide you through the process of training your new sales reps on glass terminology, ensuring they can effectively communicate with customers and industry professionals alike. We will cover everything from basic definitions to the application of these terms in real-world scenarios. Let’s get started!

In the world of glass, some terms are foundational. These include words like ‘annealed’, ‘tempered’, and ‘laminated’. As a first step, ensure your sales reps understand these terms and their implications. For example, annealed glass is the most common type of glass, while tempered glass is up to five times stronger and safer.

There are different types of glass, each with unique characteristics and uses. Make sure your sales reps are familiar with terms like float glass, patterned glass, and low-e glass. Understanding these types will help them guide customers to the perfect product for their needs.

Knowing how glass is made can help sales reps explain its properties to customers. Teach them terms like ‘batch’, ‘melting’, and ‘forming’. An understanding of this process will allow them to confidently answer questions about the quality and durability of your products.

It’s also important for sales reps to understand the properties of glass like ‘tensile strength’, ‘compressive strength’, and ‘refractive index’. These terminologies will help them explain why certain types of glass are more suitable for specific applications.

Glass can be treated or coated to enhance its properties. Terms like ‘tinting’, ‘insulating’, and ‘reflective coating’ are key here. These treatments can make glass more energy-efficient, durable, or aesthetically pleasing.

Sales reps need to know about the standards and regulations governing the glass industry. Explain terms like ‘ASTM’, ‘ANSI’, and ‘building codes’. This knowledge will ensure they can assure customers that your products meet all necessary safety and quality regulations.

Understanding the terminology related to glass installation and maintenance is also crucial. Introduce terms like ‘sealing’, ‘glazing’, and ‘cleaning’. This will allow your sales reps to provide customers with accurate information on how to install and care for their glass products.

Once your sales reps have a solid understanding of the basics, you can introduce more advanced terms and concepts. These might include ‘photovoltaic glass’, ‘smart glass’, and ‘bulletproof glass’. While these terms might not come up in everyday sales conversations, having a broad knowledge base will make your sales reps more confident and effective.

Training new sales reps on glass terminology is a vital part of their professional development. By the time they’ve mastered these terms, they’ll be well-equipped to serve your customers and promote your products. Remember, knowledge is power. The more your sales reps know about your industry, the better they’ll be at selling your products.