In the building supply and construction distribution world, contractor customers are the backbone of your business. But they can also pose a significant credit risk if not managed carefully. Late payments, cash flow crunches, and project delays are all too common—and when credit terms aren’t monitored properly, the impact on your own cash flow and profitability can be severe.
To protect your business without straining customer relationships, it’s crucial to avoid the most common credit risk management mistakes. Here’s what to watch out for—and how to correct course.
⚠️ 1. Extending Credit Without Proper Vetting
The Mistake:
Handing out credit lines based on relationships, urgency, or assumptions—without verifying financial stability.
Why It Happens:
Sales teams are eager to close deals, and long-standing contractors may request terms based on history alone.
What to Do Instead:
Require a credit application with trade and bank references
Run credit checks through bureaus or services that specialize in the construction industry
Review contractor payment histories on public platforms (e.g., lien filings, lawsuits, payment behaviors)
💡 Pro Tip:
Use a standardized approval process for all new accounts, no matter how big the potential order.
⚠️ 2. Not Setting Credit Limits Based on Risk Profile
The Mistake:
Offering the same terms and limits to all contractors, regardless of size or risk.
Why It Happens:
It’s easier to apply a “one-size-fits-all” credit policy than customize terms for every customer.
What to Do Instead:
Evaluate creditworthiness based on financials, project pipeline, and payment history
Adjust credit limits for project-specific risks, such as speculative builds or under-capitalized clients
Monitor utilization—just because a contractor has a $50K limit doesn’t mean they should max it out
💡 Pro Tip:
Start with a conservative limit and increase only as trust and payment behavior are proven.
⚠️ 3. Ignoring Early Warning Signs of Trouble
The Mistake:
Overlooking red flags like late payments, partial payments, or unusual order behavior.
Why It Happens:
Sales or AR teams may avoid uncomfortable conversations, or they assume things will “work themselves out.”
What to Do Instead:
Monitor Days Sales Outstanding (DSO) and aging reports regularly
Flag accounts with payment delays over 30 days and escalate early
Train your team to spot signs of financial stress—frequent credit limit requests, erratic ordering, or skipped projects
💡 Pro Tip:
Don’t let one slow-paying customer tie up cash that could be reinvested elsewhere.
⚠️ 4. Weak Internal Communication Between Sales and Credit Teams
The Mistake:
Sales is focused on closing deals, while the credit team is focused on minimizing risk—but they don’t talk to each other.
Why It Happens:
Silos between departments lead to poor visibility and inconsistent enforcement of credit policies.
What to Do Instead:
Implement shared dashboards for credit exposure, payment status, and order holds
Align incentives—tie part of sales compensation to payment behavior, not just order volume
Host regular meetings between sales and AR to review at-risk accounts
💡 Pro Tip:
Cross-functional alignment helps protect margins and customer relationships.
⚠️ 5. Lack of a Clear Credit Policy or Enforcement
The Mistake:
Operating without written credit terms, or not consistently enforcing late fees, limits, or collections.
Why It Happens:
Businesses prioritize relationships over rules and fear alienating valuable customers.
What to Do Instead:
Create a clear, written credit policy—including terms, penalties, and escalation paths
Ensure all customers sign off before receiving credit
Enforce policies fairly and consistently—waiving penalties should be the exception, not the rule
💡 Pro Tip:
Contractors actually respect suppliers who set expectations and enforce them. It signals professionalism and stability.
⚠️ 6. Failing to Secure Collateral or Protection
The Mistake:
Selling materials on open credit with no protections if the project fails or the customer defaults.
Why It Happens:
Many suppliers assume it’s too complicated or time-consuming to secure liens or personal guarantees.
What to Do Instead:
File preliminary lien notices when allowed, especially on large or long-term projects
Ask for personal guarantees from owners of smaller contracting firms
Use joint check agreements with general contractors when selling to subcontractors
💡 Pro Tip:
A well-structured credit agreement protects your interests without scaring off good customers.
Conclusion: Credit Risk Is Manageable—with the Right Discipline
Managing credit with contractor customers is a balancing act between growth and caution. The most successful building supply companies don’t avoid risk—they manage it proactively, with systems, processes, and cross-functional collaboration.
By avoiding these common mistakes, you’ll strengthen your cash flow, protect your margins, and build a more resilient business—without sacrificing trusted contractor relationships.
