Selling sustainable cladding and roofing isn’t just about stocking the right products — it’s about tracking their performance across your distribution business. In 2025, distributors that define sustainable goals and KPIs are building stronger relationships with green builders, improving margin through targeted products, and leading with purpose.
In this post, we break down the key performance indicators you should be tracking — and how your ERP system helps automate and visualize the entire process.
🧱 WHAT DEFINES “SUSTAINABLE” IN CLADDING & ROOFING?
High recycled content
Energy-efficient performance (e.g., SRI rating, air barrier compatibility)
Verified certifications: EPD, FSC, Cradle to Cradle, ENERGY STAR
Low-VOC adhesives and sealants
Long lifecycle and recyclability at end-of-use
📊 CORE KPIs TO TRACK IN YOUR ERP
- % of Green Product Sales by Category
Measure how much of your cladding and roofing business comes from:
Recycled-content metal
FSC-certified siding
Reflective roofing systems
Low-emitting underlayments and coatings
- Certification Penetration
Track how many of your cladding/roofing SKUs carry:
EPDs
HPDs
FSC or Cradle to Cradle credentials
Set targets: e.g., 60% certified by Q4
- SRI & Performance Metrics
Average SRI value sold per roofing project
% of roof orders meeting Energy Star standards
📦 Use ERP tags and filters to isolate these attributes
- LEED & Green Project Support
Count of cladding/roofing quotes tagged for LEED jobs
Docs auto-attached (EPD, SDS, VOC data) via ERP
Submittal accuracy and customer feedback metrics
- Profit Margin vs. Non-Certified Alternatives
Track pricing and margin differences
Educate your team and customers on value beyond price
🎯 GOAL-SETTING EXAMPLES
Increase sales of certified roofing products by 30% YoY
Have 75% of all new cladding SKUs carry a recognized green certification
Launch a “Green Exterior Package” for LEED v4.1 compliance by end of Q2
📈 BONUS: BUILD YOUR DASHBOARDS
Use ERP reporting tools to create:
Green SKU sales trends
Margin comparisons by system
Certification compliance scorecards
Regional heat maps of eco-product sales
🏁 FINAL THOUGHTS
Sustainability goals are only meaningful if you can measure them. With your ERP system in place, tracking performance and aligning your cladding and roofing strategy with the market’s green momentum becomes second nature — and a long-term advantage.
📞 Want to build dashboards, tag eco-attributes, or automate LEED-ready bundles? Let’s put the numbers to work.
